Developing Consumer Electronics Products: Practice and Performance in Japan, North America and the Uk
نویسندگان
چکیده
3 The Challenge of New Product Development 4 International Performance Comparisons 6 Designing The Study 7 Product Development Performance 9 Process Performance 10 Process Performance : Speed 11 Process Performance: Efficiency 12 Process Performance : Control 16 Other Outcomes 17 Company Characteristics 19 Project Management 20 Supplier Involvement 21 Industry Structures 22
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